Picnic setup with a striped blanket, a net bag containing oranges and small boxes of tea, two canned drinks, a wooden board with crackers, a bowl of yellow tomatoes, and a jar of dark spread or dip with Ekone tinned fish.

EKONE SEAFOOD

Operated by five generations of PNW shellfish farmers, Ekone is a family cannery crafting sustainably harvested seafood in the tradition of the Northwest. We partnered with the Taylor Shellfish family to hone in on this heritage brand’s unique story and messaging, and executed a rebrand including their visual identity and packaging. 

Services
Visual Identity, Packaging, Illustration, Product Styling, Voice & Messaging

Contributors
+ Illustrator / Andie Grace Design
+ Photography / Feed It Creative

A row of colorful boxes with landscape illustrations and the text 'EKONE FROM TIDE TO TIN' and different labels indicating the origin of the product, such as 'WILD-CAUGHT OFF THE PACIFIC COAST' and 'FAMILYFARM RAISED IN PACIFIC NORTHWEST WATERS'.
A cheese and radish on a cutting board, slices of baguette bread, a can of Ekone smoked oysters in a branded box, a glass of light-colored beverage, a radish with leaves, and a cheese knife on a white cloth background.
A gray mesh bag containing oranges, snack packages, and a box of Ekone smoked salmon, resting on a striped tablecloth beside a beverage in a can.

FROM TIDE TO TIN

Each box’s illustrations are inspired by the PNW waters from which the seafood is harvested. Ekone’s family farms raise and harvest the shellfish, and they partner with local fishing families for their salmon, octopus, and tuna. 

A box labeled 'Ekone' surrounded by fresh orange habanero peppers, some whole and some sliced open, showing the seeds inside.
An assortment of food items on a wooden cutting board, including sliced bread, cheese, Ekone canned seafood, green olives, and radishes, with a glass of green wine nearby.

“​​For me, they didn’t just sell their services, they sold their genuine passion for design and creating gorgeous work that shares stories beautifully. Their energy and passion for what they do is contagious.”

Jada Pearson, Marketing Manager

Three boxes of Ekone smoked oysters, placed on tangled fishing nets on sand.
Hand holding a skewer with a piece of octopus over an open can filled with various ekone canned seafood, with green olives with pimentos on a green plate at the bottom of the image.
Box of ekone smoked lemon tuna with lemon slices and lemon wedge on white background.

Ekone’s playful color palette sets it apart from this crowded and popular product category.

A table with various Spanish tapas including olives, ekone canned seafood, cheese, blood sausage, figs, and wine glasses.
Open can of ekone tinned seafood
Assorted colorful boxes of ekone canned smoked seafood, including tuna, salmon, oysters, octopus, and mussels, labeled with brand and flavor details.

“Since we have launched the rebrand we have seen a 25% lift in sales volumes”

WORK