A floral pattern with white outlines of flowers and leaves on a dark blue background.

FATHOM 35

Multi-faceted, Seattle-based communications and marketing consultant Holly Robinson came to us to develop a brand identity for her creative strategy business, Fathom35. She wanted something that was bold, energetic and eye-catching. Leaning into her coined phrase, Grower of Gardens, we built this visual brand to encapsulate both her passion for her garden as well as her passion to help brands grow.

Services
Visual Identity, Website Design

Contributors
+ Graphic Design / Andie Grace Design
+ Photography / Brooke Fitts

A graphic design featuring an orange floral arrangement with the text 'Fathom 35' in bold blue font overlaying it.
Yellow marigold flowers blooming among green leaves in sunlight.
A presentation slide with a floral design background in cream, orange, and dark blue. The slide features the company name "Fathom35" in dark blue and orange text, with floral illustrations around the text. The left side has a vertical strip with alternating floral icons and the text "Fathom35" repeated twice. The bottom left has a logo with the text "F35" and "marketing consultant" underneath. The bottom right has a dark blue rectangle with a yellow border containing the text "marketing consultant".
Sunlight casting shadows of tomatoes on a wooden windowsill with a background of greenery.

GROWER OF GARDENS

Looking at businesses as tended to by the founders, owners, and employees, Fathom35 helps businesses grow by making small changes and adjustments to messaging, creative, workflow, strategy - you name it - to help their clients thrive.

A blue and white stylized floral design resembling a poinsettia flower.
A webpage featuring a large bouquet of red, white, yellow, and purple flowers in a beige vase on a wooden table. In the background, there are books, bottles, and a window with natural light.
A website showcase with four sections: Demetri's Gourmet Mixes, Ekone Tinned Seafood & Taylor Shellfish Farms, The Shop by Porter, and Rough & Tumble Pub, each with a description and two images. The top left image shows two glasses of a dark beverage on a woven placemat, the top right shows snacks and crackers with some spread and a glass of beverage, the bottom left shows a modern interior of a cafe or lounge with people, seating, and greenery, and the bottom right shows hands holding a tray of loaded nachos with toppings.
A window sill with a framed botanical print of red flowers and green leaves, surrounded by pottery, a bowl, a pomegranate, sliced fruit, and various art supplies on a black countertop.

Specializing in Food and Beverage clients, Holly blends bold creativity with rich storytelling to build iconic brands that truly resonate, leaning into community engagement and collaboration.

Fresh groceries on a kitchen countertop including a bowl of mixed mushrooms, two lemons, an apple, a bottle of oil, a plate with bread and sandwiches, and a small dish of salt.
A table set with sandwiches, croissants, drinks, a small dish of butter, a vase of marigold flowers, a stack of books, and a potted cactus near a window with a garden view.
A stack of books with a wicker basket full of plants on top, placed on a wooden surface against a dark blue wall.
WORK