A table with two cans of Kulshan Special beer, two glasses of red-colored cocktails with lime slices, a bowl of tortilla chips, lime wedges, a lime, a sprinkle of chili powder, a small cilantro sprig, and a plate of chili powder on a pink surface.

KULSHAN BREWERY

Project: Kulshan Especial Mexican-Style Pale Lager

A crispy & classy packaging project for Kulshan Brewery’s newest year-round offering: Kulshan Especial.

Services
Visual Identity, Packaging, Custom Typography

Contributors
+ Typographer / Martin Brendecke
+ Studio Photography / Brooke Fitts
+ Location Photography / Maggie Kaiserman

Cans of Kulshan Special Mexican-style pale lager on ice in a cooler.
Logo for Kulshan Special Mexican-Style Pale Lager with stylized text in black, gold, red, and cream colors.
Person holding a box of Kulshan Special Mexican-Style Pilsner Lager, outdoors with blurred trees in the background.

We partnered with typographer Martin Brendecke for the custom word mark taking inspiration from the hand-painted signs of Mexico.

A hand holding a can of Kulshan Special Mexican-style pale lager with a lime wedge on top against a blurred outdoor background.
Two boxes of Kulshan Especial Mexican-Style Pale Lager beer, one 12-ounce can, with a lime beside them, all set against a pink background.
A bonfire on a sandy beach with a pack of cigarettes nearby, and people with dogs wading in the water in the background against a scenic lake and mountain landscape.
Multiple cans of Kulshan Special, a Mexican-style pale lager, arranged on a red surface with shadows cast by the cans.
WORK