Multiple cans of Kultshan beer with different varieties including Helles, Pilsner, Doppelbock, and Heifeweisen, arranged closely together.

KULSHAN BREWERY

Project: German Series

We worked with the team at Kulshan to execute a brand refresh of this beloved, classic lineup. Establishing a subbrand template for the series ensures these delightful beers can stand on their own while still being a part of the Kulshan brand family that customers recognize and love.

Services
Visual Identity, SubBrand Designation, Packaging

Contributors
+ Photography / Brooke Fitts

A hand holding three cans of Kulshan Helles German-style lager beer against a light blue background.
Three cans of Kulshan beer, labeled Helles, Hefeweizen, and Pilsner, arranged on white cylindrical pedestals against a light blue background.
Four cans of Kulshan German-style lager beer with different labels, yellow, light blue, orange, and purple, standing on a light blue surface against a light blue background.

“We wanted the look to be reminiscent of its German roots while being eye-catching on the shelf and maintaining a modern feel that fits in with the rest of our branding. It was a tall task to fit all that into one beer can design, but Snack Plate absolutely nailed it”.

Emily Mallos, Kulshan GM

A can of Kulshan Oktoberfest German-style festival beer placed on a round white platform against an orange background.
A person holding a box of Kulshan Pilsner beer against a pale blue background.
A tall glass of Kulshan beer, two cans of Kulshan lager and pilsner, with the cans placed on a white cylindrical pedestal against a light blue background.
A hand holding three cans of Kulshan Helles beer against a light blue background.
Cans of Kulshan Hefeweizen German-style wheat ale with a label featuring mountains, wheat and hops, brewery in Bellingham.
WORK